Thursday, 16 May 2013

Why your website needs a video?


Today, there is a significant increase of the business community on the internet. The business today has found an efficacious and cost efficient means of attracting their customers through an online promotional mix and strategies. Researchers have shown that video function as a main factor for improving the lead sales rate. Video is most cost effective when compared to printing while its impact is even heard and noticed. Today, video is used as a powerful mechanism in advertising which portraits someone in a convincing manner while promoting the brand image. Web video production in India has seen a boom in the past few years due to the emergence of more brands both local and international, competing with each other for the sales.  It has become a medium of recognition in the eyes of the customers. People correlate a brand or a product with the video they are just seen recently. If a video is appealing to its customers, then so is the brand and vice-versa.

Following is a detailed description for why you need a video on your website.

In this era of socialization, more than half of the population is over the internet, promotion through online media is another money making opportunity for the companies involved in internet video production. There are plenty of Internet video companies in India, which are famous for their distinct and attractive video ideas side by side successful promotional ideas and mechanism thus helps the client to increase their sales rate. These internet video companies, creates a video for the online users which is generally 2-3 minute long, focusing on the clients' products in a manner which is appealing thereby gaining their attention and help product promotion through putting it on various websites, which are popularly visited or through website banners or social sites etc.
Online video production in India is considered nowadays one of the best and effective means to generate huge avenues and to drive bulk traffic to your website.  Videos help in conveying the message through various methods. The advantages of online video production are a sense of belonging, more appealing, wider audience, interesting, and video sharing and client feedback. Online video production results in increase sales side by side building the reputation of one’s business. It acts as a powerful mechanism of gaining online visibility. It is considered to be best for the online business, besides having other marketing strategies.
To have a promotional video, is a must these days. It is considered a mechanism of creating curiosity among the viewers while promoting it through recognition and realization. YouTube alone reveals a great deal about the impact of promotional videos on the people. In the past 4 years, there have been numerous promo video companies in India which have emerged successfully. In order to create a successful promo video, three key elements i.e. purpose, point and target must be kept in mind. Also, one must note that professional promo videos are different from corporate promo videos, and one should not mix them both with each other.
A good quality video finds a market itself for it rather than a poor quality one, and it's hence important for one to choose right promotional tool for their business.

2 comments:

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